Herman Claassens – Director CEO

Experience summary


Herman Claassens is a highly knowledgeable retail expert with over 45 years’ experience in both large and small business. He has traded in the markets, developed various brands and driven successful marketing strategies.

The information below is a snapshot of Herman’s experience but does not adequately describe the value Herman brings to his roles in creating, developing and building the Global Brand Resources business.

Herman is passionate about applying his vast experience to creating with his team Global Brand Resources from inception, and to back his belief in Global Brand Resources Indian operations to become a world recognised player in Manufacturing, Sourcing, Branding, Importing, Exporting, but above all building a strategic business model in India utilizing Indian personnel which value integrity and honestly in doing business around the globe!

Within the retail and food industries in Australia and Internationally, Herman has a fantastic reputation with his advice highly valued and his counsel widely sort.

  • 17 years’ experience with GJ Coles Supermarkets as a senior executive. Achievements include opening new stores and achieving all financial goals.
  • 2 years with Grace Brothers as a Group manager. Achievements include store refurbishments, re-launches and managing the group with the first regional store to achieve $100 million in one year.
  • 3 years as Marketing Director and part-owner of Payless Supermarkets. Achieved high return on investment, with 300 staff and a turnover of $30 million
  • 9 years as part owner of a large produce wholesale company procuring produce for independent retailers across NSW. The company was sold to Metcash.
  • Established subsidiary company to supply packaged produce to the major retailers i.e. Coles, Franklins, Aldi and Woolworth’s
  • Consulted as a food consultant. Worked with over 400 suppliers


Currently owner and CEO of Australian Culinary Foods Pty Ltd which exports to 16 countries around the world.

Current Managing  Director/Owner of Cape Spice Australia Pty Ltd

Current Managing Director/Owner of Global Branding Management  Pty Ltd