Warehousing and Logistics

warehousingLogistics represents the process involved in getting a product from the factory floor to the store shelf, and everything in between. It includes the global sourcing of the product — where it’s manufactured, even include the sourcing of various components within the manufacturing process — its transportation, the industrial real estate sites and warehouses that hold it prior to delivery. Thus manage the process from beginning to end.

Global Brand Resources is able to manage Logistics, the flow of resources between the point of origin and the point of consumption in order to meet particular requirements. The resources managed in logistics can include physical items, such as food, materials, equipment, as well as abstract items, such as time – as time lines are an integral part of any supply operation.

The logistics of physical items usually involves the integration of information flow, material handling, production, packaging, inventory, transportation, warehousing, and often security. The complexity of logistics will be modeled, analyzed, visualized, and optimized by dedicated GBR specialists.

We at Global Brand Resources recognize that the complex roll of logistics can be segmented into the rolls of –

  1. Procurement logistics
  2. Production logistics
  3. Distribution logistics


Within these parameters, it is Global Brand Resources team that recognizes the overall aim of any core function –

“Having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer”


Procurement logistics

Consists of activities such as requirements planning, make-or-buy decisions, supplier management, ordering, and order controlling. Outsourcing while maintaining the autonomy of the company, or minimizing procurement costs.

Production logistics

Connects procurement to distribution logistics. Its main function is to use available production capacities to produce the products needed in distribution logistics.

Distribution logistics

Has a main task, the delivery of the finished products to the customer. It consists of order processing, warehousing, and transportation. Distribution logistics is necessary because the time, place, and quantity of production differ with the time, place, and quantity of consumption.

One definition of business logistics speaks of

“having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer”.

Global Brand Resources understands that each of its customers has differing requirements –  Thus logistics may have either an internal focus (inbound logistics) or an external focus (outbound logistics), covering the flow and storage of materials from point of origin to point of consumption.

Thus it is vital that Global Brand Resources has a world wide perspective on controlling –

  • Ocean Freight
  • Airfreight
  • International Logistics services
  • Customs Clearance and delivery
  • Tariff and Trade Services and
  • Supply Chain Management


No matter what logistical function is required, whether it involves, FCL’s (Full container load), LCL’s (less than container loads), or single items. The supply of personalized packaging – glass or paper – Global Brand Resources team is able to fully supply your requirements.